Amazon advertising is growing gradually. It is constantly adding new features to make the seller’s job easier and more comfortable. In the Amazon ads console, They have added an Attribution dashboard. This allows sellers to bring traffic from sources other than Amazon, such as Google and other social media platforms such as Facebook and Tiktok.

What is Amazon Attribution?

Amazon Attribution is an advertising and analytics measurement solution that gives marketers insight into how their non-Amazon marketing channels perform on Amazon.

Who can use Amazon Attribution?

Amazon Attribution is currently available for professional sellers enrolled in Amazon Brand Registry, vendors, KDP authors, and agencies with clients who sell products on Amazon. Eligible sellers and vendors can access Amazon Attribution measurement through either the self-service console or tool providers integrated with the Amazon Ads API.

How to Create Amazon Attribution Links.

1. From the campaign manager tab you need to go “Measurement & Reporting” option and Click on the “Amazon Attribution”

2. To set up the Attribution you need to click on “Create Campaign”

3. Then you can see two options to create Attribution, one is Manual and another one is Bulk. So, for today I’ll show you how to create it manually. To set up Attribution manually you need to select “Create manually” and then you need to put a campaign name. You can skip “External ID”

4. Then you need to add products. To add products you can search with ASIN in the search bar.

5. After that, you need to name the ad group. Here the important thing is

“In Amazon, you can use only one tag in each ad group”. So, you need to add tags very carefully.

6. Then you need to select which channel you want to post our ads on. ‘Channel’ will fill up automatically After selecting the ‘Publisher’

7. Now you need to put your product’s Amazon Product/Store URL.

8. And now to finish creating a campaign you need to select “Create”.

9. Now on the Amazon attribution dashboard, you can see the Attribution Tag Link to run our ads on Google.

10.  After running this ad you’ll see the campaign’s performance from the Amazon Attribution dashboard.

Hope you have a clear idea of the Amazon Attribution link. If you have any confusion or questions about this content please let us know in the comment section. We are ready to help you with those.