Every business owner wants to rank his products organically on the top of Amazon search results. Organic ranking on Amazon refers to the position of a product in search results without any paid promotions or advertisements. It helps sellers to increase their product’s visibility, credibility, and sales, making it a valuable goal for sellers. Organic ranking helps your product appear higher in search results, making it more visible to potential customers. It’s a cost-effective way to promote your product on Amazon, requiring no advertising spend.
All Amazon sellers want to rank their products organically on Amazon you know. We often get customers to come to us and say hey! I want to rank my products on Amazon and tried so many things but ended up with high spending. We review their products and accounts with great care and share our approaches. In today’s content, we will share how we approached one of our customer’s Amazon products to get ranked organically in the best possible way and the result we achieved.
Table of Contents
What is Organic Rank?
Organic ranking on Amazon is when your ad is shown on the top of the Amazon search page by any keywords without doing PPC or paid promotions called organic ranking.
How to Improve Organic Rank on Amazon?
- Content Optimization
Content optimization is crucial for Amazon listings because it directly impacts the visibility, discoverability, and overall performance of products on the platform. Optimized content increases the chances of your product appearing higher in Amazon’s search results. By strategically incorporating relevant keywords, optimizing titles, bullet points, and product descriptions, you can improve your product’s search ranking and attract more potential customers.
- Use an Effective Keyword Research Tool
An effective keyword research tool is a valuable resource for Amazon sellers looking to optimize their product listings. This tool helps sellers identify the most relevant and high-performing keywords that customers use when searching for products on Amazon. By incorporating these keywords strategically into your listing, you can significantly improve your product’s visibility, organic ranking, and overall success on the platform.
There are a few tools that you can use, including Helium10, and Jungle Scout.
- Include only Relevant Keywords
Sometimes keyword software pulls up irrelevant keywords that may have had a few random hits on Amazon with your search term. Don’t waste your time with these keywords. Remember, Amazon’s A10 algorithm values customer experience, so it will avoid leading customers on a wild goose chase. You may also find that your research tool returns keywords like best or greatest. The A10 algorithm generally ignores superlatives, so you’ll want to refrain from using them.
- Be Conscious of Your Keyword Placement
After keyword relevance, keyword placement is the next crucial factor in getting indexed and increasing your organic rank. We’ve found that keywords are more likely to index when placed in the following order: Title, Back-End Search Terms, Bullet Points (Features), and, finally, Description.
Based on this order, you’ll want to include your highest-ranking and most relevant keywords in the title and the backend search terms.
Helpful Hint: When you have A + content, the graphic will replace the description on your Product Detail Page on the front end. However, it won’t affect the back end. It’s best to include a description even if it won’t visually show up on the front end because the back end still indexes those keywords.
- Include Both Broad and Narrow Keyword Phrases
There are two types of keywords: broad and narrow. Broad is also defined as “short-tail” while narrow is known as “long-tail.” Notice in the funnel below how the terms go from a general short-tail keyword to a specific long-tail keyword.
Normally, you’ll want to include more long-tail phrases. However, that’s not always feasible because sometimes it can make your content look unprofessional or sloppy.
For example, “nonstick deep frying pan for kitchen” is a high-ranking long-tail keyword, but it’s difficult to put it in your content without it sounding awkward. Instead, break it down into multiple short-tail keywords like frying pan, nonstick pan, deep frying pan.
- Add Back-End Search Terms
You need to add some very good generic-type keywords in the item backend. It helps to improve keyword organic rank easily.
Amazon Case Study
Here is the product listing launched around early February 2023 under the “Home & Kitchen” category. Our goal was to rank this product organically for maximum keywords and get BSR below #20.
Let me share the strategies that we had taken to hit the goal.
- Content Optimization.
We did in-depth research on the product first and top competitors’ listings as well in that category. We came up with multiple suggestions to improve the content. For example:
- Well-optimized product title with good keywords.
- Multiple images with white backgrounds.
- Well-optimized bullet points that describe the product briefly.
- And premium A+ content also.
- Research keywords
After optimizing the content fully we started researching keywords for advertisement. We used keyword research tools Helium10 and Jungle Scout for this. We picked the top 30 keywords that have good search volume with high relevancy to our products. Then we created an exact match type sponsored product campaign with those keywords and started optimizing it.
- Track keywords performance
We prepared a sheet where we started tracking keywords performance twice a week. Gradually we started getting both sponsored and organic ranks for the targeted keywords. We started analyzing that data and optimizing the advertising according to the result. For example, when we noticed any keyword that got an organic rank on the first page on Amazon, we simply reduced sponsored bids for that keyword and minimized the advertising spend. On the other hand, we pushed more for those keywords in PPC that couldn’t get organic rank yet. This way we were updating the sheet and optimizing the PPC based on the result.
Okay, now let’s talk about our achievements.
Phase 01
- We started getting sales from the first week with around 48% ACoS.
- We got an average of 35% impression share in the first week.
- Our CTR was up to 0.82% at the beginning.
- Started getting organic rank for keywords.
- Got the “No.01 New Release” Badge under the “Chef’s Pans” category.
- Run Amazon Vine Program for getting reviews.
Phase 02
- Reduced 50% ACoS in 30 days.
- Increased CTR to more than 1.8% in 30 days.
- Reduced CPC from $0.89 to below $0.50
- Improved ROAS from 2 to above 4.
- Most importantly we hit the BSR below #20 within 1 month and now it’s below #15.
For your information, we achieved all of these successes within 2 months of launching the product.
Insights
Not only this, but we also have so many success stories with our clients. If you want to hear those please let us know in the comment section. The Amazon search rankings are the holy grail for marketplace sellers. Ranking for relevant, high-volume keywords means you can make sales with less marketing or advertising spend. Thus, you’ll have higher profit margins and more money to reinvest in your business.
Hope you have a clear idea of how to rank keywords organically. If you have any confusion or questions about this content please let us know in the comment section. We are ready to help you with those.
To learn more about How to Rank Keywords Organically, you can email us your queries through this email: www.boostonamazon.com